Football
17th Sep 2025
Premier League Shirt Sponsorship Deals 2025/26 (Breakdown)

Combined value of premier league clubs shirt sponsorship deals is around £408 million in 2025/26 season. Chelsea do not have a shirt sponsorship deal which would have added approximately another £65 million in the mix.
Manchester City leads the way with their £67.5 million a-year sponsorship deal with Etihad Airways which was extended in 2019 for further 10-years until 2029. City and Etihad initially signed the deal back in 2009 which was extended in 2011 for further 10-years for reported £40 million a-year.
Chelsea failed to close reported £65 million deal in the summer of 2025 which lead to Casper Stylsvig (chief revenue officer) losing his job.
Gambling companies will be spending £95 million combined in what will be last season in premier league before betting sponsorships are banned.
*Below is the breakdown of every Premier League clubs current shirt sponsorship deal with details like yearly payments, durations and if any extension to existing contract is signed. All numbers are verified with trusted sources like BBC and Guardian.
Rank | TEAM | BRAND | Value (Per Year) | Duration |
---|---|---|---|---|
1 | Manchester City | Etihad Airways | £67.5m | 2009/31 (10-year extension in 2029) |
2 | Manchester United | Snapdragon | £60m | 2023/29 (Extension) |
3 | Arsenal | Emirates | £50m | 2006/28 (Multiple Extensions) |
3 | Liverpool | Standard Chartered | £50m | 2010/27 (4-year extension in 2022) |
5 | Tottenham Hotspur | AIA | £40m | 2013/27 (8-year extension in 2019) |
6 | Newcastle United | Sela | £25m | 2023/28 |
7 | Aston Villa | Betano | £20m | 2024/26 |
8 | West Ham United | BoyleSports | £12m | 2025 (Multi-year) |
8 | Leeds United | Red Bull | £12m | 2024/34 |
10 | Fulham | SBOTOP | £10m | Since 2023 (1-year rolling contract) |
10 | Everton | Stake.com | £10 million | 2022/26 |
10 | Wolves | DEBET | £10 million | 2024/26 |
13 | Brighton | American Express | £8.3m | 2010/31 (12-year extension in 2019) |
14 | Bournemouth | bj88 | £8m | 2024/26 |
14 | Nottingham Forest | Bally’s | £8m | 2025/26 (1-year only) |
16 | Crystal Palace | NET88 | £5m | 2024/26 |
17 | Brentford | Hollywoodbets | £3.67m | 2025/26 |
18 | Burnley | 96.com | £3.5m | 2024/26 |
19 | Sunderland | W88 | £5 | 2025/26 |
20 | Chelsea | (no sponsor) |