Football
7th Sep 2025
Italian Serie A Prize Money 2025/26 (Expected Distribution)

Italian Serie A will be generating upto €1.267 billion a-year from their current domestic and international rights. Which will increase prize money each serie a club can earn from 2025/26 season. We breakdown how Prize money fund is generated and distributed among Serie A teams. Starting with breakdown of their current domestic/international deal which are the main source of prize money fund.
Current Serie A Domestic and Interantional rights:
Domestic Rights: Serie A has 5-year (2024/29) domestic rights deal with Sky and DAZN which gurantees €4.5 billion over 5-years. That brings it to €900 million per season.
International Rights: Serie A is set to increase their oversees rights revenue for 2024/27 cycle. A total of €1.1 billion is expected from oversees rights which include all other domestic competitions like Coppa Italia and Italian super cup etc. That brings it to €367 million per year.
Prize Money fund distribution system:
Domestic and overseas rights yearly revenue is pooled together (€1.267 billion) and distributed according to following system.
Step | Amount / Share |
---|---|
Yearly TV Revenue | €1.267 billion |
Solidarity payments | 10% (€126 million) is kept for lower tier, grassroot football. |
Parachute Payments | Around €60 million is distibuted among relegated teams. |
Serie A Clubs (distribution) | €1.08 billion |
Equal Share (50%) | €540 million is distributed equally (€27m per club) |
Social/Popularity based (22%) | €237 million is distributed based on TV audience, attendance, homegrown players |
Sporting Merit (28%) | €302 million is distributed based on current seaon standings, last 5-year performance etc |
How much each Serie A club will earn in 2025/26 season ?
Now we dig deep and predict how much each Italian Seria club can expect to earn in 2025/26 season. Obviously previous 5/10 year results and general popularity of clubs influence how much each club can earn. So we are making an hypothetical table based on 2024/25 season standings.
Rank | Team | Total | Equal Share | Merit | Social |
---|---|---|---|---|---|
1 | Napoli | €70.6m | €27m | €28.7m | €14.9m |
2 | Inter Milan | €83.2m | €27m | €27m | €29.2m |
3 | Atalanta | €58.6m | €27m | €24.7m | €6.9m |
4 | Juventus | €93.6m | €27m | €23.4m | €43.2m |
5 | Roma | €70.3m | €27m | €22.7m | €20.6m |
6 | Fiorentina | €54.2m | €27m | €21.2m | €5.9m |
7 | Lazio | €61.2m | €27m | €21.2m | €12.9m |
8 | AC Milan | €81.6m | €27m | €19.6m | €35m |
9 | Bologna | €49.7m | €27m | €19m | €3.6m |
10 | Como | €35.2m | €27m | €15.4m | €2.8m |
11 | Torino | €41.2m | €27m | €13.9m | €3.3m |
12 | Udinese | €41.2m | €27m | €13.9m | €3.3m |
13 | Genoa | €40.7m | €27m | €13.7m | €3m |
14 | Hellas Verona | €36.8m | €27m | €11.7m | €2.1m |
15 | Cagliari | €36.2m | €27.m | €11.4m | €2m |
16 | Parma | €36.1m | €27m | €11.4m | €2m |
17 | Lecce | €34.5m | €27m | €10.6m | €1.9m |
18 | Empoli | €32.8m | €27m | €9.6m | €1.8m |
19 | Venezia | €31.9m | €27m | €9m | €1.8m |
20 | Monza | €29.8m | €27m | €5.7m | €1.2m |
Total | €1,080.00m | €540.00m | €302.00m | €237.00m |