Lionel Messi Endorsements Deals (Detailed Breakdown)
Lionel Messi is the richest footballer in the world alongside Cristiano Ronaldo. How much they are actually worth is anybody's guess but we can try to breakdown their known off-the-field earnings.
Messi has build up a massive endorsement deals portfolio over the last 20 years. His biggest sponsorship deal is with Adidas which is widely regarded as life-time contract worth $20 million/year. While he also have number of high profile global and regional endorsement deals.
Lionel Messi Endorsement Deals Porfolio
- Biggest Endorsement Deal: Adidas (lifetime contract)
- Other Major Partners: PepsiCo (Pepsi, Lay’s, Gatorade), Budweiser, Hard Rock International, Socios.com, Mastercard
- Estimated Yearly Earnings (Off-field): $50–70 million
- Last Updated: December 2025
Major Endorsement Deals Breakdown
Evolution of Messi-Adidas Deal: Messi's biggest sponsorship deal is with Adidas which was first sign back in 2006 about the time he made his first-team debut at Barcelona. It has grown significantly over the years and he was already earning over $10 million/year with Adidas contract by 2010/11 season.
By 2012, Messi had his own Exclusive Product Lines with Adidas which were released as global campaigns. His yearly earnings from Adidas also reached $15 million/year.
In 2017, Messi signed long-term (widely regarded as life-time) contract with Adidas which include $20 million/year income for Messi and number of exclusive product lines as Messi Brand. Messi will earn $20m/year from this deal until his retirement, after which it will change to royalties and ambassador role fee.
Below is the list of Messi's global endorsement deals. Most of the deals have undisclosed earnings and only his Adidas deal been reported by trusted sources in the media. Howeve industry estimates suggest he is earning around $50 to $70 million/year in sponsorships from all the breands he is involved with.
| Brand | Yearly Income (estimated) | Contract Status |
|---|---|---|
| Adidas | $20 million (Verified) | Lifetime deal |
| PepsiCo (Pepsi, Lay’s, Gatorade) | Undisclosed | Long-term global campaigns |
| Budweiser | Undisclosed | Active |
| Socios.com | Undisclosed | Multi-year global ambassador (signed 2022) |
| Hard Rock International | Undisclosed | Ongoing |
| Mastercard | Undisclosed | Global campaigns |
How Much Does Messi Earn from Endorsements?
Messi’s exact earnings per brand are not publicly disclosed (except Adidas). This is normal for personal sponsorships due to confidentiality clauses, image-rights structures and variable bonus/royalties.
Most industry sources estimate Messi's yearly endorsement earnings to around: $50–70 million per year
This includes brand endorsement fees, licensing, royalties, ambassador roles and his own personal bussiness ventures and brands. There is absolutely no way to pinpoint his exact income from endorsements and personal business ventures so all claims of net-worth are absolute guess work and mostly fake news.
See Also: ➤ Lionel Messi Salary and Career Earnings