Paris Saint Germain and Nike Kit Deal Value (Breakdown)
In April 2025, Paris Saint Germain and Nike extended their Kit deal until 2039 taking their partnership to 50 years by the end of new deal. For PSG this deal is worth €1 billion in total value and €80 million per-year. Nike first started their collaboration with Nike back in 1989. Nike remained PSG kit supplier until 2019 when new deal was signed with PSG/Nike AirJordan collaboration.
PSG and Nike New 2025/39 Kit Deal (Breakdown):
- Extension Duration: New deal comes into play from 2025/26 season and will last until 2039 making it 50 years of PSG/Nike partnership.
- Kit Value: The new kit deal is worth around €1 billion in total and PSG will be recieving €80 million per-year from 2025/26 season.
- Kit Deal Ranking: This new deal makes it 5th most lucrative kit deal in football
| KIT CONTRACT | DETAILS |
|---|---|
| Duration | 14 Years (2025/2039) |
| Yearly Payments | €80 million/year |
| Total Value | €1 billion |
| Merchandising revenue | PSG will also get around €20-25 million/year from % of merchandise sales |
| Performance Bonuses | €5m for Champions League win, €2m for winning Ligue 1 title |
History of PSG Kit Deals Since 1975:
PSG's contract with Nike is the biggest in Ligue 1 by far and we take a look at history of PSG kit deals since 1975 and how much club was earning with each deal. Nike last contract extension with Nike was signed back in 2019 when contract extended until 2032 with increased yearly payments of €60 million/year. Before that PSG and Nike had a long standing partnership starting from 1989 and including multiple extensions until 2019.
| KIT DEAL | YEARLY PAYMENTS | DURATION |
|---|---|---|
| NIKE | €80 million | 14 Years (2025/39) |
| NIKE (AirJordan) | €60 million | 13 Years (2019/32) |
| NIKE | €15 million | 10 Years (2009/2019) |
| NIKE | - | 20 Years (1989/2009) |
| Adidas | - | 3 Years (1986/89) |
| Le Coq Sportif | - | 8 Years (1978/86) |
| Pony | - | 1 Years (1977/78) |
| KOPA | - | 1 Years (1976/77) |
| Le Coq Sportif | - | 1 Year (1975) |