Football
28th Jun 2025
History Of Arsenal Kit Contracts (From 1977 to 2030)
Arsenal and Adidas extended their kit deal contract for further 6 years taking the partnership to 2030. Arsenal and Adidas initialy signed the kit deal back in 2019 for 5-years until 2024 which was worth around £60 million a-year. However it was extended in 2024 for further 6-years with financially improved terms in Arsenal's favour. Now the deal is worth £75 million a-year which is second highest in premier league behind Manchester United's £90 million a-year contract with Adidas.
Financial Numbers Behind Arsenal-Adidas 2024/30 Kit Deal:
6-year contract will be worth atleast £75 million a-year plus there will be royalties of around 10% of total proceeds from Arsenal related sales going to London based club. It will easily take yearly total from this deal to around £100 million a-year. We breakdown the numbers behind Arsenal-Adidas kit deal and also compare it to Arsenal's previous kit deals since 1977.
| KIT DEAL CONTRACT | DETAILS |
| Duration | 6 Years (2024/30) |
| Yearly Base Payments | £75 million a-year |
| Royalties | 10% of total worldwide proceeds from Arsenal related merchadise sales. (estimated around £25m a-year) |
| Bonuses | £3 million for winning any major trophy |
| Scope of the deal | Adidas to produce kit for both men's and women's Arsenal teams on all levels |
| Penalties | 30% decrease in yearly payments if Arsenal fail to qualify for UCL on consecutive seasons. |
History of Arsenal Kit Suppliers Deals:
Arsenal have had long partnerships with different brands over the decades. From 1930s Arsenal have had on and off partnership with brand 'Bukta' which produced Arsenal shirts often until 1977. Umbro signed 1-year deal with Arsenal to produce their FA Cup kits in 1977 which was followed by Umbro producing Arsenal kits until 1986. Adidas took over as Arsenal kit suppliers in 1986 until 1994. Followed by 20 years with Nike until 2014 when Puma become Arsenal technichal partners until 2019. We breakdown some of those kit deals and how much money Arsenal were making from them.
| BRAND | VALUE (Yearly) | DURATION |
| ADIDAS (Extension) | £75 million | 6 Years (2024/30) |
| ADIDAS | £60 million | 5 Years (2019/24) |
| PUMA | £35 million | 5 Years (2014/19) |
| NIKE (Extension) | £30 million | 6 Years (2008/14) |
| NIKE (Extension) | £13 million (Average) | 8 Years (2000/08) |
| NIKE | £5 million (Average) | 6 Years (1994/00) |
| ADIDAS | Not known | 8 Years (1986/94) |
| UMBRO | Not known | 8 Years (1978/86) |
| In-House & BUKTA | Not known | Since 1930 to 1977 |
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