Football
17th Aug 2025
Athletic Bilbao and Castore Kit Deal (Value Breakdown)
Athletic Bilbao signed club record €5 million per season kit deal with British sportswear brand Castore in the 2023. Castore replaced New Balance as the club's kit supplier for next 7-years (2023/30) and Athletic Bilbao will be earning €1.5 million more with Castore deal compared to what they were getting with New Balance.
Athletico Bilbao-Castore Kit Partnership (Financial Breakdown)
This financially improved kit deal put Athletic Bilbao 4th in the list of most lucrative kit contracts in Spanish football however its still way too low compared to Barcelona, Real Madrid who are earning €120 million, €117.6 million per season respectively. Athletic managed to negotiate percentage of proceeds from Athletic related products on Castore platforms while also keeping the control of physical stores in Spain.
| Category | Details |
|---|---|
| Kit contract duration | 7 years (2023–30) |
| Yearly Payment | €5 million per season |
| Total Value | €35 million |
| Merchandising rights | Athletic retain full control of club’s physical stores. Will also get % of proceeds from club-related sales on Castore platforms. |
History of Athletic Bilbao Kit Contracts:
Athletico Bilbao have had kit deals with several brands since 2001. Including 2 year deal with Adidas back in 1999/01 followed by 8 years of in-house production from 2001 to 2009. They also had 4-year contract with Nike from 2013 to 2017 which earned them reported €1 million per year. below is the list of all Athletic club kit deals since 1962.
| Kit Supplier | Yearly Payment | Duration |
|---|---|---|
| Castore | €5 million | 7 years (2023–30) |
| New Balance | €3.5 million | 6 years (2017–23) |
| Nike | €1 million | 4 years (2013–17) |
| Umbro | €450,000 | 4 years (2009–13) |
| 100% Athletic | Not Known | 8 years (2001–09) |
| Adidas | Not Known | 2 years (1999–2001) |
| Kappa | Not Known | 8 years (1991–99) |
| Adidas | Not Known | 11 years (1980–91) |
| Deportes Condor | Not Known | 15 years (1965–80) |
| In-House | — | Until 1962 |
