Football
20th Aug 2025
All Serie A Kit Deals 2025/26 (Value Breakdown)
12 brands will produce kits for 20 Italian Serie A clubs in 2025/26 season. we breakdown every Serie A team's kit suppliers contract and list how much each club will be earning from those deals in 2025/26 season and beyond. Juventus have recently extended their long-term contract with Adidas for further 10 years however that deal only comes into play from 2027/28 season. While Inter Milan and AC Milan have financially very similar deals with Nike and Puma respectively.
2025/26 Combined Value Of Italian Serie A Kit Deals:
However apart from the top 4 clubs (Juventus, Inter Milan, AC Milan and Napoli) none of the other italian sides are getting above €6 million a-year from their kit deals. Combine total of all Serie A team's kit deals is around €139.75 million from it €100 million is coming from the top three clubs while the remaining 17 clubs generate only €39 million in total value.
| TEAM | Kit Supplier | Value (Per Year) | Duration |
|---|---|---|---|
| Juventus | Adidas | €42.5 million | 2019/27 (Extension) |
| Juventus | Adidas | €40.8 million | 2027/37 (New Deal) |
| Inter Milan | Nike | €30 million | 2023/31 (Extension) |
| AC Milan | Puma | €30 million | 2022/27 (Extension) |
| Napoli | EA7 | €9.85 million | 2025/26 (year to year basis) |
| AS Roma | Adidas | €4.6 million | 2023/28 |
| Lazio | Mizuno | €4.5 million | 2022/27 |
| Atalanta | New Balance | €3 million | 2025/30 |
| Fiorentina | Kappa | €2.8 million | 2020/26 |
| Como | Adidas | €2.2 million | Multi-year (2024/30) |
| Udinese | Macron | €2 million | Long-term deal until 2030/31 |
| Torino | Jomma | €1.8 million | 2023/28 (Extension) |
| Parma | Puma | €1.5 million | Multiyear (under CFG group) |
| Bologna | Macron | €1 million | Since 2001 (Multiple extension) |
| Empoli | Kappa | €1 million | 2023/28 (Extension) |
| Genoa | Kappa | €1 million | 2024/27 |
| Hellas Verona | Jomma | €900,000 | 2023/26 |
| Cagliari | Eye Sport | €850,000 | 5 Years (until 2028/29) |
| FC Pisa | Adidas | €800,000 | Multiyear deal |
| Cremonese | Acerbis | €500,000 | 2025/26 (year on year basis) |
| Lecce | In-House | — | — |
| TOTAL | — | €139.75 million | — |
