Tottenham Kit Suppliers Contracts Breakdown (From 1975 to 2033)
Tottenham’s 15-year kit suppliers deal with Nike is worth guaranteed £450 million over 15-year period (2018/2033). Initially, NIKE replaced Under Armour by signing a multi-year kit deal with Tottenham back in 2017 which was worth £30 million yearly. However in 2018 when Spurs moved to new stadium both agreed for a contract extension until 2033, making it a 15-year deal. Tottenham-Nike is the longest kit deal signed in history of football and sports in general.
Tottenham-Nike Kit Deal Value (Breakdown)
Compare to other top 4 clubs in Premier League, Tottenham's base value of the kit deal seems low. However, Spurs retained full ownership of their merchandising sales from physical and online stores which will bring in extra revenue. If we add the numbers in last few years, Spurs have generated around £55 to £65 million yearly from 2021 to 2024 from Nike kit deal plus their own merchandising operations.
| Tottenham-NIKE Kit Deal | DETAILS |
| Duration | 15 Years (2018/33) |
| Yearly Base Payment | £30 million a-year |
| Total Guaranteed Value | £450 million (Over 15 year period) |
| Merchandizing Rights | Retained by Tottenham (Generating around £30 million a-year) |
| Bonuses | £4 million for winning major titles (UCL/EPL). £2 million for winning any other trophy |
History of Tottenham Kit Deals:
Prior to the current long-term agreement with Nike, Tottenham was in a five-year kit deal with Under Armour 2012/17 reportedly receiving £10 million per season. Spurs have had kit deals with many different brands from 1975 including the likes of Under-Armour, Puma, Kappa, Adidas, Pony, Umbro, Hummel and Le Coq etc. We breakdown each known kit contract Tottenham have had in the past.
| KIT DEAL | BASE VALUE | DURATION |
| NIKE | £30 million | 15 Years (2017/2033) |
| Under Armour | £10 million | 5 Years (2012/2017) |
| Puma | £8 million | 6 Years (2006/2012) |
| Kappa | £5 million | 4 Years (2002/2006) |
| Adidas | £2 million | 3 Years (1999/2002) |
| Pony | £1 million | 4 Years (1995/1999) |
| Umbro | £800,000 | 4 Years (1991/1995) |
| Hummel | £250,000 | 6 Years (1985/1991) |
| Le Coq Sportif | Unknown | 5 Years (1980/1985) |
| Umbro/Admiral | Unknown | 5 Years (1975/1980) |
| Umbro/In-House/VariousTerms | Unknown | 1950/1975 |
| In-House | Unknown | 1883/1950 |