Chelsea and Nike Kit Deal Worth (Breakdown)

Editorial Team

Chelsea and Nike kit deal is 5th most lucrative in premier league only behind the likes of City, Manchester United and Arsenal respective kit contracts. Chelsea and Adidas ended their contract 6 year earlier then it was suppose to be back in 2016. Chelsea had to pay compensation to Adidas for early termination which allowed Chelsea to signed new Nike contract. We breakdown the numbers behind this massive 15 year contract between Chelsea and Nike.

Financial Number Behind Chelsea-Nike Kit Deal:

Chelsea and Nike 15-Year (2017/32) contract is one of the biggest in Premier League worth £900 million. The contract came into play from the start of 2017/18 season and will last until 2031/32 season. Nike will pay £60 million per season to Chelsea under the contract and in return will have majority control over Chelsea merchandising operations globally.

Nike will manufacture kits for Chelsea men and women teams as well as all teams at Youth levels. Chelsea get to keep 10% of the proceeds from certain merchandising operations which can bring in extra £30m to £35m a-year.

Chelsea has the ability to renegotiate terms in 2027 depending on kit deals market and if they win back to back major titles.

CHELSEA - NIKE KIT DEAL	DETAILS
Duration	15 Years (2017/32)
Yearly Payments	£60 million
Total Package	£900 million over 15 year period
Royalties	10% of all proceeds from club related kit sales and other merchandising operations. (estimated to be around £30 million a-year)
Bonuses	Extra £4 million for winning any major trophy (EPL, UCL, CWC), £2 million for winning other tropies
Penalties	20% decrease in yearly payment if Chelsea fail to qualify for Champions League on consecutive seasons.

History of Chelsea Kit Deals:

Chelsea usually have had long kit deals considering they have only signed 3 kit deals since 1987. We take a look at their past kit deals and how much they were worth at that time.

KIT DEAL	YEARLY PAYMENTS	DURATION
Nike	£60 million	15 Years (2017/32)
Adidas	£30 million	10 Years (2006/16)
Umbro	£6 million (in later years of the deal)	19 Years (1986/2006)
Le Coq Sportif	Not Known	5 Years (1981/86)
Umbro	Not Known	11 Years (1970/81)