Football
29th Aug 2025
All Bundesliga Club's Current Kit Deals (Breakdown)
Combined value of all 18 Bundesliga club's kit contracts is around €140.6 million kn 2025/26 season. As expected Bayern Munich, Dortmund and RB Leipzig dominates that bringing in €108 million combined with their respective kit deals with Adidas and Puma. While rest of the 15 teams bring in €32 million combined.
Bayern Munich leads the way with their long-term €65 million a-year contract with Adidas. Dortmund brings in €28 million in fixed payments plus anothe €7 million in royalties and bonues making it €35m a-year.
We breakdown every team's kit contracts and how much money each team is making from their current deals. We managed to find financial values of most kit deals except a few which are labeled as estimates. Rest of the deals are pretty accurate with reports from German media.
| TEAM | Kit Supplier | Value (Per Year) | Duration |
|---|---|---|---|
| Bayern Munich | Adidas | €65m | 15 Years (2015/30) - Extension |
| Borussia Dortmund | Puma | €28m | 9 years (2025/34) - Extension |
| RB Leipzig | Puma | €15m | 10 Years (2024/34) |
| VfL Wolfsburg | Nike | €8m | 9 years (2016/25) |
| Bayer Leverkusen | New Balance | €7m | 5 years (2025/30) |
| Eintracht Frankfurt | Adidas | €6m | 5 years (2025/30) |
| Mönchengladbach | Puma | €4.5m | 8 years (2022/30) |
| VfB Stuttgart | Jako | €4.5m | 10 years (2019/29) - Extention |
| FC Köln | Hummel | €4m | Last season |
| Hoffenheim | Joma | €3m (estimated) | 7 years (2019/26) - extension in 2023 |
| Werder Bremen | Hummel | €2m (estimated) | 6 years (2023/29) |
| St. Pauli | Puma | €2m | Multi-year Contract From 2024 |
| Hamburger SV | Adidas | €1.5m | 5 years (2023/28) |
| SC Freiburg | Nike | €700,000 in 2012 / €1.5m from 2025 | Since 2009, extended in 2025 |
| FC Augsburg | Mizuno | €1.4m | 5 years (2023/28) |
| FC Mainz | Jako | €1m | Started in 2022 |
| Heidenheim | Puma | €750,000 (estimated) | 7 years (2023/30) |
| Union Berlin | Adidas | €750,000 (estimated) | 5 years (2023/28) |
| TOTAL | — | €140.6 million | — |
