Football
7th Jul 2025
History Of Newcastle United Kit Suppliers Deals Since 1976
Newcastle United and Adidas signed multi-year kit partnership which started 2025 after Newcastle and Castore parted company. The contract is believed to be around £30 million a-year which makes it 6th most lucrative kit deals in Premier League. Reports in English media states that the deal will be at-least until 2030 with an option to extend if Newcastle United meet certain objectives.
Newcastle United and Adidas Kit Deal Value Breakdown:
| Kit Deal Contract | Details |
| Duration | 5 Years (2025/2030) |
| Yearly Payments | £30 million plus a year |
| Total Package | £150 million plus |
| Retail Rights | Adidas – non-UK physical and Global online sales Newcastle United – UK in-house & e- commerce sales |
| Bonuses | Performance-related, including Champions League Qualification |
History of Newcastle United Kit Deals
The club’s journey began when Newcastle East End and Newcastle West End joined to form Newcastle United by putting aside their differences in 1892. The club stayed with in- house manufacturing until 1976. Their first commercial kit deal started with Bukta in 1976/80. Following the contracts with Umbro and Asics, then came the iconic era, the Entertainers legacy in 1995, when the club signed a partnership with Adidas worth £4 million per year that lasted until 2010. After dealing with Puma and Castore from 2010/21 and 2021/24, respectively, Newcastle United is reunited with Adidas, worth more than £30 million per year.
| Kit Deal | Base Value (per year) | Duration |
| Adidas | £30 million | 5 Years (2025/30) |
| Castore | £5 million | 3 Years (2021/24) |
| Puma | £6 million | 11 Years (2010/21) |
| Adidas | £4 million | 15 Years (1995/10) |
| Asics | £1 million + | 2 Years (1993/95) |
| Umbro | Not known | 13 Years (1980/93) |
| Bukta | Not known | 4 Years (1976/80) |
| In-house | N/A | Until 1976 |
