Real Madrid-Adidas Kit Suppliers Deal Value (Breakdown)
In 2019 Real Madrid and Adidas extended their kit contract until 2028 with Real Madrid getting financially improved terms of €120 million per year starting from 2020/21 season. This is currently the most lucrative kit deal in world football and only Barcelona's Nike deal signed in 2024 matches it in terms of revenue. However if we factor in Merchandising revenue, Real Madrid clear around €150 million a-year from this Adidas deal making it outright most lucrative kit contract not only in football but sports in general.
Real Madrid were getting only €35 million a-year with their previous contract with Adidas but this new deal which came into play from 2020 elevated their yearly earning to whole different level. Real Madrid and Adidas has been working together since 1998. We breakdown their current contract and Real Madrid's previous kit deals since 1960.
| KIT CONTRACT | DETAILS |
|---|---|
| Duration | 9 Years (2020/2028) |
| Yearly Payments | €117.6 million per season |
| Total Value | €1.1 billion |
| Share of Merchandising revenue | €30–35 million a year from % of merchandise sales |
| Performance Bonuses | €5m for Champions League win, €3m for La Liga win |
| Penalties | 25% cut in yearly payments if Madrid miss UCL in consecutive seasons |
History of Real Madrid Kit Deals:
Real Madrid has been in contract with Adidas since 1998. It is one of the longest running kit deals in modern football. Before that, they spent 4-years with Kelme and 8 years with Hummels. We breakdown their previous kit deals since 1960.
| KIT DEAL | YEARLY PAYMENTS | DURATION |
|---|---|---|
| Adidas | €117.6 million | 9 Years (2020/28) |
| Adidas | €35 million | 10 Years (2010/20) |
| Adidas | €18 million | 12 Years (1998/10) |
| Kelme | €2.5 million | 4 Years (1994/98) |
| Hummels | £1 million (Average) | 8 Years (1986/94) |
| Adidas | Not Known | 6 Years (1980/86) |
| Mont-Halt | Not Known | 9 Years (1971/80) |
| Umbro | Not Known | 6 Years (1965/71) |
| Mont-Halt | Not Known | 5 Years (1960/65) |